Demographics and professional concerns of high achieving floral designers

Abstract: Data was collected from florists who passed a rigorous examination in floral design ability and maintained certification through educational updates. The purpose was to identify the current profile and challenges of leading floral designers, members of the American Institute of Floral Designers (AIFD). Survey responses indicated more than one-fourth of the participants identified as traditional retail florists, operating brick and mortar shops. Remaining respondents were either specialized, studio designers, freelance designers, teachers or other. A slight income increase was observed in those with years of experience. AIFD membership was not statistically significant in relation to income level, but those with more years of membership earned more income. Educational level was not significant for any of the variables. Age, years of membership and work experience were highly correlated.