A comprehensive analysis of the value chain dynamics of Dashehari mango in Uttar Pradesh, India

Abstract: The study looked into the dynamics of Dashehari mango value chain in Lucknow, Uttar Pradesh. A survey of 120 farmers from the Malihabad and Mall blocks of Lucknow was used to collect data. The total cultivation cost per hectare was determined to be Rs. 1,79,469, with variable costs accounting for 53%. Farmers reported an average yield of 11.3 tons per hectare, which falls short of Uttar Pradesh’s state productivity for mango. The net return over variable costs was calculated to be Rs. 1,57,050 per hectare. A thorough mapping of the mango value chain in the study area was carried out, followed by a constraint analysis. Harvesting and postharvest losses totaled 13.2%, with retailers bearing the brunt. Pre-harvest contracts were the most common method of mango marketing, with 60-65% of farmers using them. Producers’ shares of the consumer rupee varied, ranging from 24% in pre-harvest contract channels to 87% and 62.5%, respectively, in direct marketing and marketing through Farmer Producer Organizations (FPOs). Farmers in the mango value chain faced challenges such as pest management, low shelf life, senile orchards, poor price realization, a lack of processing facilities, and a lack of crop insurance schemes. The study emphasizes the importance of long-term interventions to improve the orchard ecosystem and nutrient management, thereby improving farmers’ livelihoods. To address these challenges, promoting the widespread adoption of good agricultural practices, canopy management, integrated pest, disease, and nutrient management, and advanced harvesting techniques is necessary. Furthermore, the study emphasizes FPOs’ critical role in establishing a strong and interconnected network within the agricultural community. By implementing these strategies, the mango-producing region of Uttar Pradesh has the potential to foster a sustainable and thriving industry, contributing to farmer prosperity and the community’s overall economic growth.